Wyre
Wyre brings together a distinctive stretch of coastline, maritime heritage and market towns, each with its own focus. In Fleetwood, the docklands and fishing history are still part of daily life, with the promenade, Marine Hall and Affinity Lancashire adding to its appeal. Just along the coast, Cleveleys is known for its wide seafront and well-known Mythic Coast sculptures. Inland, Poulton-le-Fylde centres around its historic market square, while nearby Garstang, often described as the world’s first Fairtrade town, offers a traditional high street, regular markets and access to the Lancaster Canal.
Outdoor space plays a big role here, with the Wyre Estuary Country Park offering marked trails, birdwatching spots and riverside views, and a network of paths linking coast and countryside. The coastal route between Rossall and Cleveleys is popular for walking and cycling right by the sea, while inland areas around Garstang provide quieter stretches along the canal towpath. Across the area, a mix of traditional cafés, fish and chip shops and local events adds to the experience, giving each part of Wyre its own reason to stop and spend time.
Find out more Discover Wyre
Explore the area further

Be Inspired
Fleetwood comes alive this August with three days of food, music and family fun
Fleetwood is gearing up for its first Food, Fish and Music Festival which arrives in town from 14–16 August 2026
There is so much fun and excitement around the county this August! Check out just some of the great events happening this weekend and gather your inspiration for some great days out
Wyre Businesses
Owd Nell's at The Thatched Hamlet
A new chapter begins at Owd Nell's at The Thatched Hamlet, a much-loved Lancashire landmark set in the heart of the countryside near Preston.
Read MoreAffinity Outlet Lancashire
With new stock arriving daily, your trip to Affinity Lancashire will always be worthwhile. It's no wonder that it's one of the area's most loved destinations and Lancashire's number one for outlet shopping.
Read MoreFleetwood Museum
Take a trip back in time around Fleetwood - Victorian new town, holiday resort, once a thriving cargo, fishing and passenger hub.
Read MoreBroadwater Holiday Park
Broadwater Holiday Park, located on the outskirts of Fleetwood, offers a charming setting with a traditional port, market, scenic promenade, and sandy beach.
Read MoreWyre Estuary Country Park
The award winning Wyre Estuary Country Park is situated on the banks of the River Wyre and its network of paths lead visitors through a variety of estuary and riverside views. Includes a cafe and children's natural play area.
Read MoreGarlands Holiday Apartments
Conveniently situated in an ideal position on Cleveleys south promenade, overlooking the sea.
Read MoreWyre Events
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The Lancashire Game and Country Festival
Dates: 12th Sept 2026 - 13th Sept 2026
Lancashire's biggest and best countryside event
Read MoreAffinity's Jurassic Takeover
Date: 29th Aug 2026
Get up close with some prehistoric dinosaurs at our Jurassic Takeover!
Read MoreScenic Cruise with Kingfisher Cruises
Date: 30th Aug 2026
This scenic cruise features attractive countryside scenery and views of the Bowland Hills.
Read MoreThe K-Pop Takeover at Affinity
Date: 31st Aug 2026
Join us on Bank Holiday Monday to immerse yourself in our AMAZING K-Pop Demon Hunters Takeover!
Read MoreSummer Sunday's at Hickory's Thornton
Dates: 2nd Aug 2026 - 30th Aug 2026
Visit Hickory's Thornton for Summer Sunday's, every Sunday in August from 10am 'til 2pm!
Read MoreGarstang Short Walk
Date: 7th Sept 2026
Join our volunteer walk leaders for a relaxed stroll along the footpaths and tracks of Garstang’s charming countryside and historic Market Town.
Read MoreWyre Itineraries
Lancashire Set-Jetting: Blackpool, Preston and the surrounding areas
DurationThree days
Whether it is feature films, comedy shows, sci-fi or drama, Lancashire's wonderfully varied coastline, cities, towns and countryside, make it a wonderful place to capture people's imaginations.
Read MoreLancashire Set-Jetting: East Lancashire, the Ribble Valley and the surrounding areas
DurationThree days
Iconic mills, rolling hills and a national landscape that rivals the beauty of the Lake District means that East Lancashire and the Ribble Valley are often used to showcase the quintessential British countryside on our tv and cinema screens.
Read MoreWyre Routes & Trails
Trough of Bowland Cycling Route
Duration4 hours
Distance34 miles
A 34 mile loop taking you through the beautiful Trough of Bowland and Forest of Bowland National Landscape starting in Garstang
Read MoreThe Wyre Way - Overview
The Wyre Way is part of the UK national network of long distance walking routes. The route follows the course of the river Wyre from its estuary outlet into Morecambe Bay to the fells above Abbeystead where the river has its source.
Read MoreWyre Way Part 1 – Fleetwood Peninsula Loop
Duration6-8 hours 30 mins
Distance16.2 miles
The Wyre Way is part of the UK national network of long distance walking routes. The route follows the course of the river Wyre from its estuary outlet into Morecambe Bay to the fells above Abbeystead where the river has its source.
Read MoreWyre Way Part 2 – Shard Bridge to Garstang
Duration5 - 6 hours
Distance11.8 miles
The Wyre Way is part of the UK national network of long distance walking routes. The route follows the course of the river Wyre from its estuary outlet into Morecambe Bay to the fells above Abbeystead where the river has its source.
Read More