Major changes made to Pleasure Beach's Season Pass - to give you more for your money

Blackpool’s Pleasure Beach Resort has announced plans to revamp its Season Pass system, in order to make it more cost effective for its guests. 

New for 2026, the attraction will be replacing its current Platinum Season Pass system, in favour of an Annual Pass. 

Previously, guests who purchased a Platinum Season Pass would only be able to use it from the start of the season (or from the date of purchase if bought mid-season), until the Pleasure Beach’s winter closure at the end of November. 

Now, with the new Annual Pass, those seasonal limitations are removed. Visitors can enjoy a full 12 months of entry to the park from the date of purchase. This includes unlimited access to all the rides - including the highly anticipated 138ft mega ride, Aviktas, opening in May. 

Pleasure Beach has doubled down on its deals, freezing the cost of an Annual Pass at £125 for the remainder of the year.

Additionally, visitors who purchase a standard day eTicket will now receive the option to upgrade to an annual pass by paying the difference after their visit - allowing them to enjoy the thrills again and again throughout the year.

For example, if they buy an eTicket costing £35, they will be given the option to pay the additional £90 to ‘top up’ to an Annual Pass once they’ve visited.

Amanda Thompson OBE, CEO of Pleasure Beach Resort said: “We’re introducing the new Annual Pass system to offer greater value to our guests throughout the year and enhance their experience while visiting us. 

“2026 is set to be a landmark year. We’re celebrating our 130^th birthday and launching a record-breaking new ride, so we want to encourage as many people to enjoy these milestone events as possible.”

The Platinum Annual Pass involves several other perks, including one free entry to seven theme parks across Europe, including Europa Park, Liseberg and Efteling. 

Pass holders also receive discounts on food, shopping and events at the park, as well as discounted hotel stays.

Pleasure Beach offers a variety of other yearly pass options, including a dedicated Gold Season Pass for residents within FY and PR postcodes.

More information on Pleasure Beach Resort’s Annual Pass can be found here.