Pleasure Beach Resort releases local's pass for 2026

Blackpool’s Pleasure Beach has released a season pass exclusively for local residents next season.

For £99.00, the GOLD Pass gives locals unlimited visits to the park on Sundays – Fridays in 2026, where they can enjoy the brand-new ride, Aviktas.

Anyone who has an FY postcode is eligible, and benefits of the GOLD Pass will also include 10 per cent discount off shows, food, shopping, Speedy Pass, Adventure Golf and even hotel stays – to name but a few.

Amanda Thompson OBE, CEO of Pleasure Beach Resort said: “Pleasure Beach is all about creating memories, and with the GOLD Pass, our local families can come back time and again to make those moments even more special.”

With the pass, guests can enjoy all of the park’s rides and attractions, including the Big One, ICON, award-winning Valhalla, and all of the 12 themed rides in Nickelodeon Land.

Pleasure Beach also offers other Season Pass types, like Spring, Summer and Autumn, as well as a Platinum Pass, which includes extra perks like free entry to seven other theme parks across Europe.

Earlier in the year, park bosses revealed that a new gyro swing ride will open in 2026, and fans now know it’ll be named Aviktas.

Aviktas will be a towering 138ft gyro swing that will fly riders alongside the world-famous Big One and parallel to the coast.

The tallest of its kind in the UK, its sheer size can be seen in CGI footage released by the park last month, and will drastically change the way the seaside resort’s famous coastline will look.

The giant spinning pendulum ride swings 120 degrees and will seat 40 riders who face outwards with their legs dangling, and experience an exhilarating feeling of flying.

Although other swinging pendulum rides exist in the UK, none come close to the Pleasure Beach model in terms of height. For example, Drayton Manor’s Maelstrom reaches approximately 74 feet, with Aviktas set to be almost double that in size.

The park has revealed some teasers about a possible theme for the ride, as guests spotted branded hoarding with a golden snake on at the building site, as well as a cryptic video posted on the attraction’s socials. The park also buried a time capsule to mark the commencement of the foundation work.

Amanda added: “Next season, we unveil our exciting new ride, Aviktas, and we’re looking forward to friends, families and thrillseekers from the Fylde Coast enjoying this new attraction with their exclusive passes.”

Guests can purchase the GOLD Pass online here https://bookings.blackpoolpleasurebeach.com/season-pass-locals?srsltid=AfmBOop76gVTo66naIrPuOPQH0NDBEnuQo7KUPL5nsS4z7dh2yctbg-O.

The pass is digital, but guests can collect a physical copy from the Ticket Centre.