One of the music industry’s most exciting new talents is heading to Blackpool for the annual Illuminations Switch-On concert.

Mae Muller, who has taken America by storm and already has more than a billion streams to her name, will perform in The Blackpool Tower Ballroom on Friday 2 September.

She joins a line-up which already includes Blue, one of the UK’s most successful bands, singer-songwriter Tom Grennan and host, Becca Dudley. More talent will be announced in coming weeks along with the celebrity who pull the famous switch to trigger four months of Illuminations.

London-born Mae released her EP, Chapter 1, in 2019 to great acclaim. Her last single, Better Days, went platinum after receiving a phenomenal 800m streams and making the top 30 in the US Billboard charts.

The singer-songwriter has already performed headline shows in New York, Los Angeles and Chicago. Later this year she will embark on a European tour with dates in Paris, Germany, Belgium and the Netherlands.

The concert and Switch-On moment will once again be live streamed to a global audience across MTV and VisitBlackpool channels, and event organisers are also exploring the possibility of streaming the event to an outdoor audience on the Tower Festival Headland.

A VisitBlackpool spokesperson said: “We are excited to bring Mae Muller to the Switch-On stage. She is regarded as one of the most exciting new talents to emerge in this country and has already enjoyed considerable success in America.

“This year’s concert line-up is shaping up to be something really special!!

The annual Blackpool Illuminations Switch-On event, one of the biggest in Blackpool’s calendar, moved indoors during 2020 and 2021 due to pandemic restrictions, but has proved so successful that it is being repeated for a third successive year – although this time with a full-capacity audience in the ballroom.

Last year’s Switch-On celebration saw Shirley Ballas, head judge of BBC’s Strictly Come Dancing, pull the famous switch, watched by a worldwide audience with more than 160,000 views from as far afield as Australia, Canada and the United States.

Full details of more of the acts that will perform at this year’s event will be revealed over the coming weeks, along with the identity of the Switch-On star.
 
There is still time to enter the ballot for free tickets. The ballot, with an initial allocation of 2,000 tickets to be split equally between Blackpool residents and visitors, will close on July 1. There is a maximum of four tickets per person.

To register, click here: Blackpool Illuminations Switch-On | Visit Blackpool

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