Aimee Williams took her romance with childhood sweetheart Lewis to new heights today (February 29th) and popped the question on the Avalanche ride, at Blackpool Pleasure Beach.

The couple from Leicestershire have been together for six years and have a house and two dogs – Bruce and Willis – together.

Tired of waiting for Trainee Quantity Surveyor, Lewis Bourne to get down on one knee, Aimee decided to take matters into her own hands.  Working with the team at Blackpool Pleasure Beach, she devised a plan to propose to Lewis on February 29th – traditionally a day women can ask for their partner’s hand in marriage.

While on the toboggan coaster, Aimee revealed a shirt asking Lewis to marry her, but he had no idea about the proposal until the couple reached the photo booth, at the end of the ride.  

Aimee, 23, got down on one knee and proposed with a LEGO box she had made as a nod to the couples shared love of the colourful bricks. Whilst on a Leap Year, women are advised to propose to their partners with a watch, the box contained a ring Aimee had bought for herself, as Lewis already has a watch he loves.

Speaking on why she chose to propose on a Leap Year at Blackpool Pleasure Beach, Aimee, said: “Me and Lewis have been saying we need to come to the Pleasure Beach for years but have never had a chance. I knew if I was going to be the one to propose I didn’t want it to be super cute, I wanted a really fun story to tell all our friends and family. Plus, if he didn’t want me to do something this extra he should have asked me to marry him years ago!

“The team at Blackpool Pleasure Beach have been amazing; they’ve been totally on board since I first reached out about popping the question here.”

Lewis added: “It was such a shock when I saw Aimee down on one knee, she mentioned it was a Leap Year, but it took me a minute to realise the date. We’ve discussed getting engaged loads and I always joke that I wasn’t going to propose when she is always telling me to do it.”

Aimee, who works at Hinckley and Rugby Building Society, had told Lewis that they had won a competition to enjoy a VIP Weekend at the Lancashire-based theme park, even leading him to believe he had chosen the date.

The happy couple spent the day at Blackpool Pleasure Beach before spending the night of their engagement in the 4-star Big Blue Hotel.

For more information on the park or to book tickets, please visit:




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