Blackpool Renamed to Celebrate the Legacy of HBO's Game of Thrones

Following the most anticipated finale in television history, four regions across the nation have been transformed into the World of Westeros to mark the Digital Download release of Game of Thrones: The Final Season. 

In this Kingdom-wide takeover, Essex, Doune Castle in Stirlingshire, Blackpool and London’s Covent Garden have all pledged their allegiance to the legacy of the show by unveiling signs with their new names, encouraging members of the public to find them.  

Thrones-fever has been ever present throughout the UK since the show’s opening episode in 2011.  People up and down the country now have the opportunity to relive and celebrate the fictional locations we have all grown to know and love with the following signs being unveiled:

•    Highgarden – formerly known as Covent Garden, London
•    Castle Black-pool – formerly known as Blackpool 
•    Essos – formerly known as Essex
•    Winterfell – formerly known as Doune Castle, Stirlingshire, Scotland

Councillor Gillian Campbell, Deputy Leader of Blackpool Council said: “We are excited to be one of only four areas in the country to be re-named to support this globally known show.  We hope all fans visit the resort to see the sign and have their picture taken here as it will be displayed for a limited time only!”

The signs will be available to visit for a limited time to mark the Digital Download release of Season Eight.  Fans around the UK are challenged to find the signs and encouraged to post a selfie, tagging @HBO_UK (Twitter) / @HBOUK (Instagram) with the hashtag #GoTTakeover.

Game of Thrones: The Final Season is on digital download and will be available for the suggested pricing of 12.99 (SD) and 16.99 (HD) through several retailers including Prime Video, iTunes, Sky Store, BT TV Store, Google Play.

The Final Season of the ground-breaking Game of Thrones franchise is available via Digital Download now.