Blackpool launches UK’s first weather webcast

15th July 2009

Weather survey prompts creation of Youtube weather channel.

When it comes to finding out what the UK weather will be like the next day, British adults are more likely to say they trust local rather than national news sources the most to give an accurate forecast.

Being aware of the part the weather plays in people’s decision making for days out and holidays, has led to the resort, Blackpool, putting together its own daily weather webcast hosted on YouTube.

A host of unusual characters from the resort, including contortionists, lifeguards, SEA Life centre divers (who will give their forecast while underwater), zookeepers and clowns, will be giving the daily morning weather reports. The webcast will be updated every morning, the first being today.

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