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Quality Gradings Explained

Quality Assured Accommodation

All accommodation listed on this website has either been inspected by one of the ratings authorities (Visit Britain or the AA), has recently applied for a rating and is awaiting assessment or has signed up to our 'Quality Charter'. Please be aware ratings may change throughout the year.

The symbols explained below are designed to help you find the quality of accommodation to suit your requirements.

National Scheme - VisitBritain & AA

AA LogoVisitBritain StarsThe following descriptions of what to expect apply to all types of accommodation. Use them as a general guide to what you can expect.

Star Simple, practical, no frills.
StarStar Well presented and well run.
StarStarStar Good level of quality and comfort.
StarStarStarStar Excellent standard throughout.
StarStarStarStarStar Exceptional with a degree of luxury.

The different designators


Visit Britain AwardsGold, silver and rose awards are given to properties that not only achieve their overall rating but also exceed the expectations within their rating level. The awards recognise the high level of comfort, cleanliness, hospitality and service afforded.

Silver: this award recognises high quality in all areas of the business, with very good levels of customer care.

Gold: properties achieving a Gold award will demonstrate exceptional levels of quality, comfort, cleanliness, hospitality and attentive service.

Rose: caravan holiday homes for hire which are of a high standard are recognised by the Rose Award. These are sited on 4 or 5 star Holiday Parks.

Quality Charter 

Accommodation Providers have signed up to an agreed Quality Charter which indicates that all legal minimum standards are in place and that you can be sure of a warm welcome and great hospitality.

We recommend that visitors check on websites, such as Trip Advisor for customer reviews to satisfy themselves of service and quality offered by accommodation providers.

Welcome to ExcellenceWelcome to Excellence

The Welcome to Excellence programme provides customer service training for the tourism industry aims to improve quality standards in customer care. If a more than 50% of a businesses staff have attended a Welcome to Excellence training course they display the Welcome to Excellence logo.

Green Accommodation in Lancashire

Green Tourism AwardsThe Green Tourism Business Scheme (GTBS) accredits a range of different types of accommodation providers on their efforts to reduce their environmental impact.

Each business is assessed every two years against rigorous criteria, covering areas like energy efficiency, waste minimisation and recycling, use of local produce, and support of public transport.

Green Tourism is Sustainable Tourism - tourism which takes into account the needs of the environment, local residents, businesses, and visitors; now and in the future.

The Green Tourism Business Scheme (GTBS) is the leading sustainable tourism certification scheme in the UK and has been adopted by the 5 Northwest Tourist Boards. Businesses are assessed by a qualified grading advisor against a rigorous set of criteria covering a range of areas, like energy and water efficiency, waste management, biodiversity and more to achieve a Gold, Silver or Bronze award.

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