Lancashire Visitor Magazine 2017

Page 32

The story behind the label Although the Bowland Brewery has being brewing beers

They did this by agreeing to donate 1p from every

for over 12 years prior to the move to Holmes Mill the

pint of hen harrier sold across the bar and every bottle

new team felt that the various beer brands didn’t really

sold through retailers to the hen harrier conservation

reference the brewery’s providence. With this in mind

project. Heidi Kettle, Group Marketing Manager added

artist Clare Brownlow was commissioned to create unique

“It’s a great way to spread the word about our fabulous

artwork for the core beers that would better link them

beers, Hen Harrier our flagship ale, and the beautiful

to the Bowland location. Using pheasant feathers she

part of the kingdom that they come from to an

painted four animals with links to the area– a hen harrier,

international audience.”

pheasant, deer and wild boar- which now grace the

No doubt reading this article has made you a tad

bottles, beer clips and indeed the walls of the Beer Hall at

thirsty. You can taste Bowland Beers yourself at a variety

Holmes Mill. The new artwork has proved to be a massive

of pubs and inns across the north of England (see the beer

hit with sales increasing as a result.

finder on bowlandbrewery.com), and can buy Bowland

In March 2016 Bowland Brewery entered into a partnership with the RSPB to help fund conservation to

bottled beer from selected branches of Booths, Co-op and SPAR supermarkets. Cheers!

halt the decline in breeding hen harriers.

For more information on Bowland Brewery and Holmes Mill go to visitlancashire.com


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